At Sundae Creative, our social media strategy begins with a thorough audit of all platforms, evaluating effectiveness and areas for improvement. We then tailor content to each platform’s specific needs, setting clear goals, posting schedules, and audience targets. To ensure consistent storytelling across diverse audience segments, we identify and cultivate distinct content pillars. These pillars evolve with audience preferences while maintaining brand integrity. Our approach extends to proposing and managing creative content, encompassing regular posts, engaging stories, and captivating REELs, all while strategizing for long-term sustainability.