Sundae Creative engaged a cast of two Canadian macro creators in a long-term ambassador program to bring more awareness and love to Cacharel’s fragrance suite through an authentic, sustained approach. The creators developed elevated, editorial-worthy TikTok and Instagram video content introducing the Cacharel ‘Yes I Am’ fragrances to their followers in four content-posting waves with multiple pulse points. By working with two macro creators ongoingly, the Cacharel brand was able to tap into each creators’ audience segments consistently, thus converting more followers into Cacharel consumers.