Sundae Creative executed a comprehensive annual integrated communications campaign to drive awareness for DAVIDsTEA’s unique product offerings, seasonal collections, and sustainable practices. Media outreach consisted of targeting top-tier lifestyle and food and beverage publications, broadcast stations and podcasts with compelling press releases, personalized pitches and thought leadership interview opportunities with DAVIDsTEA executives. To complement traditional media efforts, Sundae Creative executed targeted influencer campaigns, collaborating with lifestyle and wellness influencers whose values aligned with DAVIDsTEA, ensuring authentic and impactful partnerships.