Dulcedo’s inaugural Model Search, held from May 1st to May 15th, was a strategic success. The Sundae Creative team crafted a powerful social media plan that featured two promotional reels—one boosted with paid ads—and two digital flyers shared through daily stories. This approach attracted over 300 candidates and achieved impressive engagement and reach. Our strategy focused on delivering sophisticated, conversation-starting content that would maximize impressions. We prioritized short, impactful reels under 11 seconds and frequent stories featuring our digital flyers. The first reel, a fast-paced photo collage with images from Dulcedo’s modeling team, and the second reel, featuring agent Anna B. pasting “Take what you need” flyers around Montréal’s Old Port, blended elevated editorial content with lifestyle UGC. The results speak for themselves: our reels garnered a combined total of 81.2K plays, demonstrating the effectiveness of our approach. Total engagement reached 2.9K interactions, including comments, likes, saves, and shares—underscoring the campaign’s strong impact and resonance with the audience.