AMPLIFIED launched at the start of Montreal’s summer, a period dominated by major cultural events such as the Jazz Festival, Osheaga, and Lasso Festival. With audiences faced with an overwhelming number of entertainment options, standing out during this time was a significant challenge for any new experience entering the market.
The exhibition needed to quickly establish itself as a must-see attraction and motivate audiences to choose an indoor immersive experience during a season largely focused on outdoor festivals and live performances. At the same time, the campaign had to generate credible media coverage, meaningful social engagement, and strong word-of-mouth momentum to drive ticket sales.
Success required balancing earned media visibility, influencer-driven storytelling, and creative innovation, all within a competitive and time-sensitive launch window. The challenge was to cut through media noise while maintaining authenticity, cultural relevance, and excitement, ensuring AMPLIFIED felt exclusive, timely, and unmissable during Montreal’s busiest cultural season.

Sundae Creative developed a launch strategy designed to position AMPLIFIED as a cultural moment rather than a traditional exhibition opening. The campaign began with an invite-only preview event for media, influencers, and industry professionals, creating early buzz and establishing credibility ahead of the public launch.
A targeted PR strategy supported the event, with curated story angles tailored to Montreal’s arts, culture, and lifestyle media landscape. This outreach secured high-quality earned coverage that reinforced AMPLIFIED’s uniqueness, artistic value, and immersive nature, helping the exhibition stand out in a crowded media environment.
To extend reach on social platforms, Sundae Creative partnered with four lifestyle influencers who created engaging, first-person content showcasing their experience at the exhibition. Influencers also shared promotional codes, encouraging audience action and driving attendance through trusted recommendations and personal storytelling.
The launch was further amplified through four AI-generated promotional videos, which added a bold and innovative digital layer to the campaign. By combining experiential PR, influencer marketing, earned media, and AI-powered storytelling, Sundae Creative built anticipation, visibility, and sustained momentum, ensuring AMPLIFIED stood out during Montreal’s highly competitive summer season.