The highly competitive Montreal hospitality landscape requires constant, high-value visibility to attract both local staycation traffic and key out-of-province feeder markets. The core problem was overcoming market saturation to establish Humaniti Hotel as a differentiated, top-of-mind destination, especially given that many journalists book their summer editorial calendars months in advance. A focused communications strategy was needed to secure immediate, high-quality editorial placements and generate authentic content that would solidify the hotel’s appeal and guarantee sustained media interest into the slower Fall/Winter seasons.

Sundae Creative implemented an integrated communications approach across Public Relations and Influencer Marketing. For public relations, the focus was on customized story angles, targeted pitching, and coordinating personalized journalist experiences, including media stays, to secure meaningful coverage. This established Humaniti as a property of interest for long-term visibility. For the influencer program, the solution involved thoughtful influencer curation and strategic outreach. The team enhanced the value proposition for collaborations by offering elevated experiences, such as spa treatments, which resulted in a stronger return on investment and high engagement.