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Lacoste Launches New Eyewear Collection with Doubles & Delights Event

Client
Lacoste
Services

TL;DR

Lacoste Launches New Eyewear Collection with Doubles & Delights Event 1.2M+ Estimated Impressions, 109 Pieces of Content, 100% Attendance Rate The event was designed to capture Lacoste’s elegant and playful spirit by inviting guests in pairs to celebrate the new eyewear collection. The mission was to secure guaranteed content and high engagement. The solution involved a thoughtfully curated late lunch followed by a unique, unexpected experience–a tennis match–inspired by the brand’s heritage. This strategic event management resulted in a 100% influencer attendance rate and over 1.2 million impressions.

Lacoste Launches New Eyewear Collection with Doubles & Delights Event

Client

Lacoste

Services

TL;DR

Lacoste Launches New Eyewear Collection with Doubles & Delights Event 1.2M+ Estimated Impressions, 109 Pieces of Content, 100% Attendance Rate The event was designed to capture Lacoste’s elegant and playful spirit by inviting guests in pairs to celebrate the new eyewear collection. The mission was to secure guaranteed content and high engagement. The solution involved a thoughtfully curated late lunch followed by a unique, unexpected experience–a tennis match–inspired by the brand’s heritage. This strategic event management resulted in a 100% influencer attendance rate and over 1.2 million impressions.

Overview

The campaign aimed to celebrate the launch of Lacoste’s new eyewear collection by inviting guests in pairs–including couples, friends, and mother-daughter duos. The core mission was to secure guaranteed content through a strategically cast event, reinforcing the brand’s iconic tennis heritage and timeless style. The experience, coined DOUBLES & DELIGHTS, was positioned as a fun, engaging, and unique luxury experience designed to elevate brand and product awareness.

Challenge

The challenge was to execute an in-kind influencer campaign while ensuring guaranteed in-feed content from every participant and achieving a 100% attendance rate against an industry benchmark where monetary compensation is often expected. The experience needed to be highly unique and unexpected, offering a significant value exchange to impress a curated list of top-tier creators (like Gion Catalano and Aleeyah Hutchins) and leave a lasting impression that authentically connects back to the brand’s tennis heritage. Furthermore, the initial planning timeline required a tight turnaround, necessitating extreme efficiency.

Solution

The solution focused on an elevated, personalized, and unique experience to maximize the in-kind value proposition. Sundae Creative’s strategy involved:

  • Strategic Casting: Guests were intentionally invited in “doubles” (pairs), which was a smart, considerate choice that fostered new connections and helped break the ice, guaranteeing organic social moments.
  • Immersive Personalization: Guests received personalized name cards, and their pre-selected Lacoste glasses were awaiting them in custom, engraved cases.
  • Luxury Logistics: A group luxury car service was provided from the lunch venue to the tennis match, which impressed guests and ensured everyone arrived together, proving “far more memorable than standard Uber codes.”
  • Unique Experience: Pairing an elegant lunch with a genuine experience—attending a tennis match—added a sense of novelty and excitement for many creators.

Implementation

The event was executed to blend luxury and brand heritage seamlessly:

  • Venue & Ambiance: Guests were welcomed to an intimate, curated lunch at Bloomfield, featuring elegant floral arrangements and tennis-inspired décor.
  • Activations: A standout moment was the engraving station, which allowed guests to personalize their eyewear cases, creating an organic content opportunity positioned near a mirror.
  • Hospitality: The Mediterranean-inspired menu was light and designed to accommodate dietary needs before the match. The luxury black car service ensured a premium transition between venues.
  • Pivots & Wins: When a brief thunderstorm forced the event indoors, the cozy space fostered genuine conversation. When the sun returned, influencers captured content against the venue’s beautiful green walls. The strategic casting successfully delivered guaranteed in-feed content from every participant.

Results

The strategic planning and elevated experience yielded high content volume and coverage:

  • 109 Pieces of Content Generated.
  • 1.2 Million+ Estimated Impressions.
  • 8.2 Million+ Potential Impressions.
  • 100% Attendance Rate (16 confirmed influencers in attendance, 0% drop-off).
  • High engagement and impressions for the number of guests in attendance.

The high-quality content included in-feed posts from top influencers like Aleeyah Hutchins and Vanessa Pettorelli. The in-kind basis of the content made the results highly cost-effective and a direct win for the brand.

109

Pieces of Content Generated

1.2M+

Estimated Impressions

100%

Attendance Rate

Gallery