Skip to main content

L’Oreal Luxe Trend Hacking

Client
L’OREAL LUXE
Services

TL;DR

84M+ Paid Impressions & Paid Media, $4 CPM (vs $50 KPI), 364K+ Paid Engagements The mission was to create an influencer campaign based on the latest trends, requiring rapid execution to maximize impact on TikTok. Sundae Creative executed an innovative program, tailoring content to real-time trends for nine different brands. By leveraging cutting-edge SEO, duration optimization, and community engagement tools, the campaign delivered measurable success. The key success factor was the rapid four-day turnaround from content creation to posting, which achieved 84M+ paid impressions.

L’Oreal Luxe Trend Hacking

Client

L’OREAL LUXE

Services

TL;DR

84M+ Paid Impressions & Paid Media, $4 CPM (vs $50 KPI), 364K+ Paid Engagements The mission was to create an influencer campaign based on the latest trends, requiring rapid execution to maximize impact on TikTok. Sundae Creative executed an innovative program, tailoring content to real-time trends for nine different brands. By leveraging cutting-edge SEO, duration optimization, and community engagement tools, the campaign delivered measurable success. The key success factor was the rapid four-day turnaround from content creation to posting, which achieved 84M+ paid impressions.

Overview

The campaign for L’Oréal Luxe focused on Trend Hacking, specifically aimed at creating an influencer campaign requiring rapid execution to maximize impact on TikTok. The project promoted multiple products across diverse categories, including makeup, skincare, and fragrances, for nine different brands. The overall objective was to leverage real-time engagement and maximize content visibility by tailoring the program to day-to-day trends and community preferences.

Challenge

The fundamental challenge in trend-based campaigns is the need for rapid execution–leveraging engagement before the trend fades. L’Oréal Luxe required a maximum impact strategy across nine different brands and diverse product categories (makeup, skincare, fragrances). This demanded exceptional agility in content creation and optimization. The team needed to ensure content authenticity by tailoring the program to community preferences, all while utilizing advanced SEO and TikTok tools to enhance visibility and surpass ambitious performance KPIs like a $50 CPM.

Solution

Sundae Creative’s solution was a highly optimized, always-on social media listening program integrated with a highly efficient production workflow. The key tactic was a rapid turnaround time of just four days from content creation to posting, ensuring the content was timely and relevant. The agency leveraged influencer partnerships and specifically optimized video performance by using:

  • Cutting-edge search engine optimization techniques 
  • Duration optimization 
  • Native TikTok tools like GreenScreen and Community Engagement. This innovative approach enhanced content visibility, maximized impact, and demonstrated agility in responding to evolving TikTok trends across the diverse product portfolio.

Implementation

The campaign implementation focused on speed and technical optimization:

  • Tactics Used: Rapid turnaround time, always on social media listening, and strategic influencer partnerships were central. 
  • Influencer Mandate: Nine creators were mandated for six videos promoting products across nine different brands. 
  • Optimization Details: Content was enhanced using cutting-edge search engine optimization techniques and duration optimization. TikTok features such as GreenScreen and Community Engagement tools were employed to boost visibility and interaction. 
  • Performance Tracking: The efficient execution successfully measured engagement against key cost metrics, including CPM and Cost Per Engagement, demonstrating the program’s efficiency against internal KPIs. The campaign was notable for its fast execution across diverse product categories like makeup, skincare, and fragrances.

RESULTS

The campaign achieved high engagement and impressive cost efficiency: 

  • 84M+ paid influencer impressions & paid media 
  • 364K+ paid engagements 
  • 1.5M+ paid influencer impressions 
  • $4 CPM (vs $50 KPI)
  • $1.99 Cost Per Engagement (vs $2.50 KPI) 
  • 66+ pieces of influencer content

By leveraging rapid execution and technical optimization, the campaign surpassed its ambitious cost per acquisition targets, delivering highly cost-effective engagement.

2.3M+

PAID INFLUENCER IMPRESSIONS

125M+

PAID INFLUENCER IMPRESSIONS + PAID MEDIA

48+

PIECES OF INFLUENCER CONTENT

391K+

ENGAGEMENT

4.90$

CPMV

1.41$

CPE

Gallery