The Quebec winter tourism market is defined by intense competition, not only from established local mountain resorts but also from the Canadian population that opts for “sun destinations” to escape colder seasons. 

The core challenge was overcoming the market’s saturation and the allure of warmer climates to establish the Residence Inn by Marriott Bromont as a differentiated, top-of-mind destination. A focused communications strategy was needed to secure immediate, high-quality editorial placements that positioned the property as a go-to destination for short-term and long-term stays throughout the year, not just in winter. This approach was essential to solidify the hotel’s appeal and guarantee sustained media interest throughout the year.

Sundae Creative implemented a targeted media relations strategy that prioritized local, high-authority Quebec outlets. The core approach involved: 

• Leveraging Proximity: Capitalizing on the hotel’s close proximity to Montreal to host short-lead media stays for journalists who could travel and publish on quick timelines. 
• Integrated Storytelling: Moving beyond basic property descriptions to create broader travel narratives that combined the hotel’s ski-in, ski-out luxury with the festive, high-end après-ski atmosphere of the CABINN restaurant. 
• Strategic Media Hosting: Executing a series of curated media FAMs for top-tier Quebec-based publications to ensure consistent coverage throughout the peak season.