Amazon Prime Video Canada ” I Am Celine Dion” Movie Premier

Our comprehensive strategy included both pre-launch and post-launch phases, which significantly contributed to the success of the 'I Am Celine Dion' documentary campaign on Prime Video. In the pre-launch phase, we contracted a curated list of influencers to produce trailer reaction videos, capturing the emotional and raw essence of the documentary to build buzz. To further support this, we sent special 'I Am Celine Dion' box mailers, filled with everything needed to watch the documentary (snacks, tissues, microphone), to a select group of media and influencers. This generated substantial social media buzz and organic content. Post-launch, influencers documented their reactions and reviews while watching the documentary, encouraging audiences to watch and positioning it as a must-see event. Additionally, we organized a trip to NYC for macro influencers to attend the documentary's premiere, resulting in an influx of organic content and maximizing awareness one week before the official launch.

• Influencer mailer development and seeding
• Influencer partnership: Trailer reaction videos
• Influencer partnership: Film reaction videos
• Influencer trip coordination: Film Premiere NYC