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Amazon Prime Video “The Boys” Activation and VIP event

Client

Amazon Prime Video

Increase social media following and engagements for Amazon Prime Video Canada

Summary

During Osheaga weekend, Sundae Creative worked with Amazon Prime Video Canada to increase their social media following and engagements amongst Amazon Prime’s target audience. Using Prime Video’s top rated show, The Boys, as its theme, Sundae Creative developed several tactics starting with a plane banner flown over festival grounds, promoting an ephemeral pop-up coined “Vought Cafe”, inspired by the show’s governing body “Vought International”. Taking over Café Olimpico in Montreal, consumers were invited to follow Amazon Prime Video on social media in exchange for a complimentary coffee, while upstairs at Terrasse Perché, close to 200 influencers celebrated the festival weekend with an exclusive party fit for the summer season. Additionally a selection of macro influencers were invited to Amazon Prime Video’s VIP suite at the festival and mandated to create engaging content.

Tactics

  • Event conceptualization and execution
  • Influencer partnerships
  • Branded plane banner advertising
  • Consumer pop-up
  • Influencer Event
  • VIP Osheaga suite takeover