DAVIDsTEA Integrated Communications Campaign
Client
DAVIDsTEA
Execute an annual earned and paid media and influencer strategy leveraging the brand’s newest and best selling products
-
250M+
EARNED MEDIA IMPRESSIONS
SUMMARY
Sundae Creative executed a comprehensive annual integrated communications campaign to drive awareness for DAVIDsTEA’s unique product offerings, seasonal collections, and sustainable practices. Media outreach consisted of targeting top-tier lifestyle and food and beverage publications, broadcast stations and podcasts with compelling press releases, personalized pitches and thought leadership interview opportunities with DAVIDsTEA executives. To complement traditional media efforts, Sundae Creative executed targeted influencer campaigns, collaborating with lifestyle and wellness influencers whose values aligned with DAVIDsTEA, ensuring authentic and impactful partnerships.
TACTICS
- Media relations and product seeding
- Influencer product seeding
- Influencer partnerships
- Event execution
RESULTS
-
234M+
EARNED MEDIA IMPRESSIONS
-
93
EARNED MEDIA PLACEMENTS
-
1.2M+
EARNED INFLUENCER IMPRESSIONS
-
750K+
PAID INFLUENCER IMPRESSIONS
MORE ON THIS CAMPAIGN
