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Favuzzi Quebec Market Launch, Montreal

Client

Favuzzi

Increase awareness of the Favuzzi brand and its newest products in the Quebec market.

  • 1M+

    EARNED INFLUENCER IMPRESSIONS

SUMMARY

Leveraging a combination of meticulously crafted mailers, targeted media pitching, and the orchestration of an intimate, yet high-impact media and influencer experience, Favuzzi achieved significant brand recognition in the Quebec Market. Sundae Creative hosted guests at the renowned Mano Cornuto restaurant in Montreal for a unique experience that featured a curated menu showcasing Favuzzi's exquisite offerings developed in collaboration with the restaurant's chef. The combination of the buzz-worthy culinary neighborhood destination and the essence of Favuzzi’s Italian ingredients provided a compelling platform for the brand's founder to articulate the innovation and quality inherent in Favuzzi products.

 

TACTICS

  • Custom product mailer production
  • Media relations and product seeding
  • Influencer relations and product seeding
  • Curated influencer list development
  • RSVP management
  • Event execution
  • Social media monitoring

RESULTS

  • 14M+

    EARNED MEDIA IMPRESSIONS

  • 1M+

    EARNED INFLUENCER IMPRESSIONS

  • 110+

    EARNED MEDIA PLACEMENTS

  • 83+

    PIECES OF INFLUENCER CONTENT

  • 30

    GUEST COUNT