
01
Steve Madden Canadian Collection Launch: Made to Move
Client
L’OREAL LUXE
Services
Create an influencer campaign based on the latest trends, requiring rapid execution to leverage real-time engagement and maximize impact on TikTok.
2.3M+
ORGANIC RESULTS
125M+
PAID MEDIA RESULTS
SUMMARY
Our project stood out for its innovative approach to influencer collaboration and content optimization on TikTok. We tailored the program to day-to-day trends and community preferences, ensuring content authenticity. By leveraging cutting-edge SEO techniques, duration optimization, and TikTok tools like GreenScreen and Community Engagement, we enhanced content visibility and engagement. Promoting multiple products across diverse categories like makeup, skincare, and fragrances for nine different brands, we demonstrated agility in responding to evolving TikTok trends.
@fatimabahxo Quick ASMR Skincare Routine 🧼 Using my fav skincare products from @Biotherm to glow in 4 easy steps #AD #BiothermCanada #morningskincareroutine #skincareasmr #glowyskincare #asmr #satisfying #asmrvideo ♬ original sound - Fatima
TACTICS
@laviniarusanda Replying to @. my go to foundation for acne prone skin is the @IT Cosmetics CC + Cream in shade fair light! It’s full coverage, so it gives me such a great finish, and the best part is that it’s the perfect combination of skincare + makeup (skin protection + coverage!!) 🙌🏼 Shop at the link in my bio! #AD #acne #acneproneskin #skincare #skincare #winterskincare #fullcoveragemakeup #fullcoveragefoundation ♬ original sound - Lavinia
RESULTS
2.3M+
PAID INFLUENCER IMPRESSIONS
125M+
PAID INFLUENCER IMPRESSIONS + PAID MEDIA
48+
PIECES OF INFLUENCER CONTENT
391K+
ENGAGEMENT
4.90$
CPMV
1.41$
CPE
@anifetoupeva Replying to @kgustlin it’s back in stock!!! ✨ The @urban decay Moondust Space Rider Palette is the only palette you’ll be needing this holiday season! These glitters will transform any eye look, and it’s beginner makeup look approved! Hurry and shop the link in my bio 💕#AD #urbandecay #moondust #glitter #glittereyeshadow #holidayeyelook #holidaymakeup ♬ original sound - Anife
01
Steve Madden Canadian Collection Launch: Made to Move
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L’Oreal Luxe Trend Hacking
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Psycho Bunny North American Expansion
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