Linen Chest Holiday Omni-Channel Campaign
Client
Linen Chest
Generate brand awareness for Linen Chest during the priority holiday period.
-
1M+
PAID INFLUENCER IMPRESSIONS
SUMMARY
Employing a strategic blend of earned media relations and thoughtfully curated influencer partnerships, Sundae Creative elevated Linen Chest’s seasonal offerings through a 360 gift guide storytelling approach. The hyper-focused and targeted campaign yielded remarkable results within a condensed time frame of two months by prioritizing awareness-generation and emotionally-driven storytelling. Through meticulous planning and collaboration, Sundae Creative effectively converted media and influencers into fervent advocates of the Linen Chest brand. As a result, prominent media placements and noteworthy impressions were generated, leaving a lasting impression that transcended the festive season.
TACTICS
- Media relations and product seeding
- Influencer product gifting
- Paid Influencer partnerships
RESULTS
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24M+
EARNED MEDIA IMPRESSIONS
-
85
EARNED MEDIA PLACEMENTS
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1M+
PAID INFLUENCER IMPRESSIONS
-
38,75
ENGAGEMENT RATE
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26.69$
CPM
-
0.03$
CPV
-
0.62$
CPE