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Linen Chest Holiday Omni-Channel Campaign

Generate brand awareness for Linen Chest during the priority holiday period.

  • 1M+

    PAID INFLUENCER IMPRESSIONS

SUMMARY

Employing a strategic blend of earned media relations and thoughtfully curated influencer partnerships, Sundae Creative elevated Linen Chest’s seasonal offerings through a 360 gift guide storytelling approach. The hyper-focused and targeted campaign yielded remarkable results within a condensed time frame of two months by prioritizing awareness-generation and emotionally-driven storytelling. Through meticulous planning and collaboration, Sundae Creative effectively converted media and influencers into fervent advocates of the Linen Chest brand. As a result, prominent media placements and noteworthy impressions were generated, leaving a lasting impression that transcended the festive season.

 

TACTICS

  • Media relations and product seeding
  • Influencer product gifting  
  • Paid Influencer partnerships 

RESULTS

  • 24M+

    EARNED MEDIA IMPRESSIONS

  • 85

    EARNED MEDIA PLACEMENTS

  • 1M+

    PAID INFLUENCER IMPRESSIONS

  • 38,75

    ENGAGEMENT RATE

  • 26.69$

    CPM

  • 0.03$

    CPV

  • 0.62$

    CPE