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Miele Experience Centre Opening at CF Sherway Gardens, Toronto

Client

MIELE

Grow awareness for Miele Canada’s newest Experience Center at CF Sherway Gardens, Toronto

SUMMARY

To generate awareness for Miele’s newest Miele Experience Centre at CF Sherway Gardens, Sundae Creative developed a PR and Influencer strategy that incorporated several elements including a grand opening event, paid influencer campaign, and strategic media relations tactics. The intimate event featured Toronto’s top-tier media, influencers and designers who toured the state-of-the-art showroom and took in the 35+ premium appliances on display. Guests took part in interactive product demonstrations that highlighted Miele’s new innovations and participated in a Michelin Star tasting led by Chef Eric Chong.

 

TACTICS

  • Media relations
  • Curated influencer list development
  • RSVP management
  • Event execution
  • Social media monitoring
  • Paid Influencer Campaign

RESULTS

  • 95%

    ATTENDANCE RATE

  • 400K+

    EARNED SOCIAL MEDIA IMPRESSIONS

  • 12+

    MEDIA LEADS GENERATED