
01
Amazon Prime Video “The Boys” Activation and VIP event
Client
MIELE
Services
Grow awareness for Miele Canada’s newest Experience Center at CF Sherway Gardens, Toronto
SUMMARY
To generate awareness for Miele’s newest Miele Experience Centre at CF Sherway Gardens, Sundae Creative developed a PR and Influencer strategy that incorporated several elements including a grand opening event, paid influencer campaign, and strategic media relations tactics. The intimate event featured Toronto’s top-tier media, influencers and designers who toured the state-of-the-art showroom and took in the 35+ premium appliances on display. Guests took part in interactive product demonstrations that highlighted Miele’s new innovations and participated in a Michelin Star tasting led by Chef Eric Chong.
TACTICS
RESULTS
95%
ATTENDANCE RATE
400K+
EARNED SOCIAL MEDIA IMPRESSIONS
12+
MEDIA LEADS GENERATED
01
Amazon Prime Video “The Boys” Activation and VIP event
02
Miele Experience Centre Opening at CF Sherway Gardens, Toronto
03
Favuzzi Quebec Market Launch, Montreal
04
Psycho Bunny North American Expansion
05
LOL: QUI RIRA LE DERNIER? Season 2 Premiere
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Roots 50th Anniversary Omni-Channel Campaign