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Psycho Bunny North American Expansion

Client

Psycho Bunny

Services

INTEGRATED COMMUNICATIONS
INFLUENCER MARKETING
EVENT PLANNING & PRODUCTION
PUBLIC RELATIONS

Launch and implement a comprehensive influencer marketing and media relations strategy for Psycho Bunny that can be sustained long-term in US and Canadian markets.

SUMMARY

As Psycho Bunny planned to accelerate its growth in both the US and Canadian markets, Sundae Creative was tasked to support the brand with a 360 integrated communication plan.  Sundae Creative developed a media relations strategy and an extensive influencer marketing approach that supported brand recognition across multiple platforms for maximum awareness.  The brand’s growth reached new heights thanks to the success of the campaign, exceeding KPI projections. 

 

TACTICS

  • Media relations and product seeding
  • 300+ Influencer product seeding
  • 100+ Influencer partnerships
  • Celebrity and athlete product seeding
  • Celebrity partnerships
  • Editorial partnerships with top ranking US media outlets
  • Event execution in the US and Canada
  • Retail influencer event execution

RESULTS

  • 2B

    EARNED MEDIA IMPRESSIONS

  • 150+

    EARNED MEDIA PLACEMENTS

  • 1.8M+

    EARNED INFLUENCER IMPRESSIONS

  • 145M+

    PAID INFLUENCER IMPRESSIONS

MORE ON THIS CAMPAIGN