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Steve Madden Canadian Collection Launch: Made to Move

Client

Steve Madden

Generate awareness for Steve Madden’s new Made to Move sneaker collection.

  • 5.5M+

    EARNED INFLUENCER IMPRESSIONS

SUMMARY

Steve Madden and Sundae Creative hosted 30+ influencers for a high-energy, low-impact Pilates class at Sweat and Tonic in Toronto, highlighting the launch of the brand’s "Made to Move" sneaker collection.

The event featured branded and Instagrammable moments at every touchpoint, inviting creators to a pre-workout tonic shot and a catered meal post-workout. It was a resounding success, providing influencers with an opportunity to engage with the brand and fully immerse themselves in the collection's debut. The event also fostered a more personal connection between the influencers and the members of the Steve Madden team. To take the campaign national and broaden the collection’s awareness, Sundae Creative executed a two phased influencer campaign approach.  Phase one focused on macro creators in the BC area, while phase two targeted  nano creators to generate awareness for an in-store Square One consumer event in Toronto. 

 

TACTICS

  • Event execution
  • Influencer product seeing
  • Influencer partnerships

RESULTS

  • 5.5M+

    EARNED INFLUENCER IMPRESSIONS

  • 1M+

    PAID INFLUENCER IMPRESSIONS

  • 1.8

    ENGAGEMENT RATE

  • 5.55$

    CPM

  • 0.01$

    CPV

  • 1.82$

    CPE

  • 152

    PIECES OF CONTENT